Tatiana Ayazo Velez

Super Age's publication, "The Mindset," redefines aging as a transformative journey, celebrating the wisdom, strength, and vitality of aging.

We envisioned a world where aging is celebrated as a journey of renewal and vitality. Through Super Age, we sought to reimagine the narrative around aging, drawing inspiration from Earth's timeless wisdom and resilience. We developed a brand identity and launched "The Mindset" publication to inspire and empower individuals on their journey through life's natural stages.

Since launch, Super Age has grown to 1M+ newsletter subscribers in under a year, with a 54% open rate — well above industry benchmarks — and a 9.8% CTOR. The brand has expanded from a digital publication into in-person experiences, including longevity-focused Immersions, live conversations with the Super Age Scientific Advisory Board, and the Super Age Games, the first in-person longevity competition of its kind.

Optimism is the well-being platform behind a portfolio of flagship inbox-first brands — including Super Age, All Healthy, and Ageist — connecting expertise from the inbox to the web to real life through live events, immersions, and community experiences.

We built the brand identity to hold that structure together: one platform, one visual language, flexible enough to house distinct publications while keeping the throughline of optimism — grounded, not naive — legible across every touchpoint. All Healthy alone reaches 1.3M+ daily readers.

Simple is the leading independent provider of knowledge, data, and access for the next generation of family offices — connecting them with experts and best-in-class suppliers across the ecosystem.

We developed a brand built on clarity: a refined ampersand-derived mark and a restructured wordmark, designed to bring simplicity and confidence to a famously complex world.

Google's Mastery team developed e-learning experiences that helped sellers build product knowledge and professional skills through engaging, accessible training. As the platform expanded to reach a broader, external audience, Google Mastery evolved into Google Skillshop. Supporting that transition meant reimagining the visual identity into a scalable design system that could serve a global audience while preserving the familiarity and flexibility of the existing illustration library.

As part of the creative team, I helped bring this new visual language to life by creating illustrations, educational graphics, and digital assets that translated the evolving brand across hundreds of learning experiences. The result was a cohesive system that balanced consistency, scalability, and clarity while supporting the continued growth of Google's learning platform.

Tangerine Dreams is a group exhibition celebrating the collaborative relationship between artist Mario Zoots and collector Nicholas Pardon. Known for his distinctive collage work primarily on paper, Zoots expands his practice here as a lens-based artist working with cultural fragments that honor and update conventional collage methods.

The identity carries that spirit through the show — a bold tangerine field paired with a vintage-inflected display serif, rolled out across signage, environmental graphics, invitations, and merchandise. Presented by Pardon.