About
Creative Design Leader with 15+ years of experience developing scalable design systems, visual identities, and creative strategies for global brands including Google. Experienced integrating AI into creative workflows to accelerate concept development, strengthen collaboration, and deliver high-quality creative solutions at scale.
Clients
Allstate
Reader's Digest
Work Experience
Pardon
Led brand guidelines adopted across 15+ cross-functional team members; brand initiatives reached 15M+ subscribers and 30M+ monthly web sessions.
Google via Artech
Delivered 1,000+ assets annually across Google's Mastery/Skillshop platforms with 99% on-time delivery, contributing to a 10% lift in learner engagement and 5% revenue growth.
Tattz Ayazo Studio
Founded and continue to lead an independent creative practice delivering brand strategy, visual identity, illustration, and creative direction for startups, nonprofits, and established brands.
Reader's Digest
Directed photo shoots and story-driven visuals for rd.com, driving an 8–10% lift in user engagement.
Chickend C. Project
Owned 100% of creative output; grew website traffic 50–65% through brand and content strategy.
Mia Confitura Lingerie
Designed 50% of product and pattern collections; accelerated production cycles 22% through vendor and supply chain optimization.
Education
Deakin University
Colegiatura Colombiana
Skills
Brand Systems • Brand Strategy • Visual Identity • Creative Direction • Art Direction • Digital Brand Experiences • Storytelling • Cross-functional Leadership • Design Systems • AI Creative Workflows • Figma • Adobe Creative Suite