About
I'm a brand designer and art director with 15+ years building identity systems that hold up at scale — from Google's Skillshop platform reaching millions of learners to Reddit and Allstate's lifestyle brands. My background spans fashion design, visual communications, and brand strategy, which shows up in work that's equal parts conceptual and production-ready. I care most about the handoff moment — the guidelines, templates, and systems that let a brand live well beyond the initial launch — and I'm always looking for the next thoughtful, research-driven project to sink into.
Clients
Allstate
Reader's Digest
Work Experience
Pardon
Led brand guidelines adopted across 15+ cross-functional team members; brand initiatives reached 15M+ subscribers and 30M+ monthly web sessions.
Google via Artech
Delivered 1,000+ assets annually across Google's Mastery/Skillshop platforms with 99% on-time delivery, contributing to a 10% lift in learner engagement and 5% revenue growth.
Tattz Ayazo Studio
End-to-end brand and creative direction for independent clients, from concepting through launch, with 90% client retention.
Reader's Digest
Directed photo shoots and story-driven visuals for rd.com, driving an 8–10% lift in user engagement.
Chickend C. Project
Owned 100% of creative output; grew website traffic 50–65% through brand and content strategy.
Mia Confitura Lingerie
Designed 50% of product and pattern collections; accelerated production cycles 22% through vendor and supply chain optimization.
Education
Deakin University
RMIT University
Colegiatura Colombiana
Skills
Brand Strategy
- Brand Architecture
- Brand Identity
- Brand Guidelines Development
- Creative Strategy
- Concepting
- Brand Messaging
- Brand Positioning
Leadership & Strategy
- Cross-functional Team Leadership
- Stakeholder Management
- Capacity Planning
- Client & Budget Management
Design Tools
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma
UX/UI
- Wireframing
- User interface design
Project Management
- Asana
- Notion
AI
- Midjourney
- ChatGPT
- Gemini
- Claude