Media & Knowledge Platform
Concept work for Simple via Pardon — proposed rebrand, not implemented.
Simple
Simple is the leading independent provider of knowledge, data, and access for the next
generation of family offices — connecting them with experts and best-in-class suppliers
across the ecosystem.
We developed a brand built on clarity: a refined ampersand-derived mark and a
restructured wordmark, designed to bring simplicity and confidence to a famously
complex world.
Initial concepts for the brand
Initial type personalities
We studied a range of ampersand directions to see whether a new symbol could better fit the concept, but ultimately kept the existing mark for brand recognition — refining it into a more geometric, elevated version of itself.
Brand vibe
